JERUSALEM, Israel-

It appears as though the Daddy of all social media websites is going to be suing someone. Being a BIG business and suing someone (or being sued) is all part of the BIG business game. And it’s one of the main reasons large companies keep many attorneys on retainer.

This time it looks like Facebook may be the one who’s going to be throwing their weight around. They are going after a man who has an online business he calls a Like Store. A “Like Store” promises to enhance a client’s reputation by offering Facebook users free content that they will only get if they click the “like” button on certain companies’ profiles.

Gaining publicity by encouraging people to “like” your Facebook page is not a new concept, in fact, everyone seems to be doing it. But in the case at hand, Facebook has notified the owner of this particular Like Store, that the way he is running his online store is illegal. Facebook attorneys have advised him that he needs to close his online store immediately. Interestingly, he does not challenge the fact that his store violates the Facebook terms of use, he just says many other online stores offer similar services, so he has no plans to stop.

He’s so adamant about continuing his business plan that it appears he’s forcing Facebook to sue him. Knowing the size and strength of the dragon he’s taking on, he’s come up with a unique legal gimmick to try and slay his dragon. He’s forcing Facebook to sue none other than Mark Zuckerberg. And for anyone who’s been residing under a rock for the last five years, Mark Zuckerberg is the multi-billionaire founder and CEO of Facebook.

Confused? Well, Facebook would obviously not sue “THE” Mark Zuckerberg, it’s dedicated boss, rather a cheap knock-off. Israeli entrenpeur, Rotem Guez elected to legally change his name to Mark Zuckerberg in a strange attempt to get the Daddy of all social media to back off it’s threats of a lawsuit. Mark Zuckerberg (the artificial one) stated, “If you want to sue me, you’re going to have to sue Mark Zuckerberg.”

A very interesting idea, that could work, but could also backfire. When taking on a company of virtually unlimited power cash flow, you have to expect they’ll come at you with very high powered attorneys. Will the ploy work? Who knows……Time will tell. I suppose you never really know until you try.

The Moral of the Story: If you play with fire you get burned.